In celebration of the 45th anniversary of our founding, the new CI of SAMOO has been reshaped with the following slogan – VISION 2025 : “Borderless Challenge, The Leader of Future Innovation in A&E”. It aims to establish a distinctive identity and future-oriented corporate image as an industry leader.
The new CI is designed in a concise Logotype with the following intentions: to enhance the legibility and symbolic characteristic of a global architecture and engineering office, and to correspond to various media. Its vertically long form represents infinite potentials and flexibility to move across boundaries.
The bold yet sturdy typeface expresses SAMOO’s commitment to becoming a trustworthy company, along with its firm determination to pursue perfection as a group of experts. SAMOO Blue, the dominant color of the CI, displays SAMOO’s spirit of challenge towards the innovation in the future of architecture, signifying the creativity to implement it.