Space Information
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2,659Square meters
floor areas - +3Three stories
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2012Project
Completion
The pavilion conveys the idea of “Samsung as a reciprocal medium” which is a direction the company must take in an age of ocean exploration. In addition it illustrates Samsung’s expertise in creative problem solving and a goal of preservation instead of destruction. The pavilion resembles an ark that landed on top of columns. The columns are clad in LED lighting systems which are programmed to resemble waves. This image conveys a connotation of a leader providing protection from natural disaster and guiding us to a new future. The innovative sculptural massing creates a strong, memorable image in the visitors mind.
2012 Yeosu Expo Samsung Pavilion
- Location Yeosu, South Korea
- Program Cultural
- Area 2,659m²
- Floors 3 Stories
- Year 2012
- Collaboration CHEIL (Munich Design Lab)
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