Space Information
The concept of the Infinite Loop that we propose is as follows: Through the reinterpretation of space and boundary, we would like to retrace the meaning of division and connection that the structure named Loop holds. Also, we aim to emphasize the presence of the Kia Store in the urban space by visually accentuating the form of the Loop.
Inside the store, there are a showroom and a customer space, with the Loop as the boundary. The design for the showroom pursues a bright and vivid tone with a sharp and edgy design suitable for vehicle display and customer viewing. On the other hand, the customer space was designed in a warm wood tone with soft and natural imagery suitable for customer consultation and relaxation.
At the newly proposed multi-purpose lounge, customers and car masters with various purposes establish a relationship. By placing various furniture and rest areas harmonized with Kia’s brand colors, we anticipate this space to become a new space where you can experience the brand Kia as a resting space in the city that is differentiated from the previous dealerships.
New Kia Sales Facility SI 1S
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